Jenna Jameson as Bettie Page for PeTA

Jenna promises to be gentle to animals... humans get no such guarantee!

Looking more than a little like our favorite gal, Jenna's pin-up for PeTA is getting big play all over the internet, proving once again that Bettie's iconic status.

As a promotion of the campaign, PeTA is giving away the pictured pleather bikini (entries due by April 5th). The PeTA site also features wallpaper of the ad and a video about the shoot.

The only thing missing from PeTA's press? The name of the lady who inspired the photo's theme. C'mon, PeTA, how about a little credit where credit is due!?!